Articles - How to plan and organize a charity campaign?
1st February 2023

How to plan and organize a charity campaign?

Charity campaigns - these are great initiatives. But let's face it - there is a lot of effort behind the extraordinary results that can be achieved. We all know that organising a fundraising event, whether physical or virtual, takes a lot of planning and hours of work. So if you've ever wondered where to start, we can help.

Here are a few steps to successfully planning any type of fundraising event.

Setting a goal and budget

Set a clear goal. Do the math on what you will need to make it happen. This is the first step and it is really very important.

It's a good idea to promote your idea, whether it's related to a children's charity or an adult charity through a proven platform. PavelAndreev.ORG is such a platform. It guarantees transparency of funds, does not deduct a percentage of donations and has potential donors following it and it is very likely that some of them will show solidarity to your initiative by supporting it.

Define what the purpose of the event is and what you are trying to achieve. Do you want to raise money for your cause? The aims of these events can be different, so make it clear from the outset what you are trying to achieve.

It's also always a good idea to ask your circle of friends and acquaintances to spread the word about the cause. The more people know about it, the better your chances of raising funds quickly.

Clarify the financial goal

How much money does your fundraising campaign need to raise to support a specific project? To these bills you need to add ALL the expenses you'll need to complete the mission, and it's especially important to be realistic.

Think carefully about all the details: from the cost of possible transportation to every other potential expense. Write everything down and budget for it.

Fundraising requires planning

Fundraising is actually a complex set of simple activities.

Asking for donations is just the tip of the iceberg - the starting point of a mountain, but one that must be climbed with diligence, spirit and perseverance. For your cause to be crowned with success, there is a long series of moves, goals and actions that must be planned.

To raise funds successfully, you can trust PavelAndreev.ORG. Especially when it comes to fundraising for treatment, quick action can be life-saving.

Appreciate the donors who support you

It is the practice of the Pavel Andreev Foundation to greatly appreciate donors who support people in need. The closer and deeper the relationship with donors, the more effective the fundraising will be.

Fundraising involves respecting your donors, making sure that the relationship between you will last as long as possible. Keep them close to the story, make them feel important; thank them; delight them; make them understand that their help is really crucial to the successful accomplishment of your mission.

If you are able to build trust and commitment with your donors, then you will be able to ask them to give more often and larger amounts. Of course, you have to feel where the line is and you should never abuse their kindness.

Individual approach to each campaign

You should bear in mind that each fundraising campaign for a cure or other charitable cause is strictly individual. The approach is always different. It needs to be tailored to the specific case, as well as to the goal you have set, the timeframe you have to raise the funds and the target audience you are seeking to attract as donors.

However, the rules we mentioned earlier in the article are universal and apply in all cases. Enough photo and video material should be attached to each story. It will definitely boost the confidence of the donors and also they will get a chance to know the needy in a closer way. It is also important to put copies of documents that certify that the funds raised will be used for the intended purpose.

In case you follow these rules, the campaign will go easier and also if you organize another fundraiser for another cause soon after, then inevitably your credibility will be boosted beforehand and you can enjoy even better and faster results.

How can the PavelAndreev.ORG platform help to raise funds?

PavelAndreev.ORG has already helped many people in need find much needed help in a variety of situations. People with good hearts, who set aside from their personal savings, regularly keep track of what is happening on the donation site. Information about ongoing campaigns is public and at any given time potential donors have the opportunity to learn about the stories being shared. This means that if you choose to post on the charity site, your chances of success will be significantly higher than if you individually attempt to fundraise. It will be much easier to promote your story and reach more people. The audience you will reach is very familiar with what the purpose of the site is and they trust it completely. So they will meet it with a willingness to donate. The platform has a proven track record and more and more people are using it to help those in need. It gives full transparency as to the help given and has a practice of keeping donors constantly updated as campaigns develop. Pavel Andreev's campaigns are carefully selected. The purpose of the selection is certainty in the goodwill of those who created them. There are many completed and implemented campaigns as well as active ones. Those who wish to create a campaign with the help of the website team can fill in the contact form on the website. When they have a conversation with the team behind the Pavel Andreev platform, they will assess whether the cause is eligible and can be published. The purpose of this procedure is an opportunity to take personal responsibility for each cause.

Campaigns on the donation site are bound by a contract. Under it, the platform accepts the duty to collect and pass on the relevant funds to the beneficiaries. In turn, they take responsibility to spend the amount only as intended. The contracts often specify that payment is made directly to a third party account. In the case of causes dedicated to people with health problems, for example, the amounts are transferred directly to the clinic's account. This is an excellent way to maximise control over how donated money is spent.

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