🔗 Click here to read the interview on MKD.mk
(You can read the full interview in English a few lines below 👇)
What is the beginning of the PavelAndreev.ORG platform and how did it all start? It all began when Pavel Andreev organized small donation campaigns with friends. However, he soon realized that a faster, more transparent, and reliable way to raise funds was needed. The first more significant campaign appeared quite by chance, but its success clearly showed that the idea had meaning and a future. Today, the platform is a reliable place for donations – built with hard work, perseverance, tireless effort, and a true belief in the power of compassion. Learn more in the interview!
Here's How Donations Reach Those in Need - Inside Pavel Andreev's Platform
In a world where trust in charitable campaigns is often questioned, Pavel Andreev's platform proves that transparency and charity can go hand in hand. How is a platform built that connects thousands of donors with people in need? What challenges does such a cause face, and how is it ensured that every donation reaches the right place? In this conversation, Pavel Andreev shares his story, the principles that guide the platform, and his vision for the future of giving.
Mr. Andreev, how did the idea for the fundraising platform come about? Tell us about the beginning.
My desire to help society prompted me to organize small charitable campaigns with friends, aimed at elderly people in need. However, I soon realized that the manual process of collecting and distributing funds was inefficient, so I created a platform to make it more structured and easily accountable. The platform was only used by my circle of friends and relatives. The first public campaign started by chance - a woman who came across the site asked to raise funds for two children who had lost their parents during the Covid pandemic. We raised the necessary funds and helped the children. This success showed me the need for a reliable crowdfunding platform that would facilitate giving. That's how pavelandreev.org was born - with the idea of uniting people around significant campaigns and causes.
How does a person who started with small campaigns among friends manage to organize a large-scale fundraising platform?
This is not a planned success, as becomes clear from the previous question, but a natural result of my desire to create a product with real social value. PavelAndreev.ORG solves a significant social problem by facilitating giving and ensuring transparency. As for the scale - I believe that from the very beginning I possessed the key qualities to develop the platform: determination, perseverance, and dedication to the cause. Round-the-clock work and the desire to improve the service are what made the platform successful.
What are your strategies for building trust in Macedonia and among Macedonian donors?
I am currently applying this principle in practice - I stand before you with my face and name, openly sharing how the platform works. I hope not just to attract donors for one-time help, but to build an audience and a long-term relationship with people who identify with our mission and want to be part of our campaigns for a long period of time.
In fact, is the approach different for each country, and how is it determined?
Yes, the approach differs in each country because cultural peculiarities, attitudes towards giving, and trust in online platforms vary. However, what is common everywhere is the personal brand and my open appearance before the audience. Transparency is key to building trust, regardless of geographical location.
Which story or campaign has touched you most deeply over the years? Is there a specific case that has left a lasting impression and motivated you even more?
Many stories and campaigns have touched me over the years. If we talk about Macedonia - the campaigns of Viktor and Angela are precisely among those that touch and remind us of the power of human kindness and empathy. Viktor's story is particularly impressive - in just a few days, almost 100,000 euros were raised, which is a rare example of unity and compassion. A young father who had barely started a new chapter in his life, faced with a serious diagnosis - it's hard to remain indifferent. No less inspiring is the story of Angela - a single mother who waited years for an opportunity for treatment while her condition worsened. She went through a huge ordeal, but with the support of donors, she managed to receive the necessary surgery. Unlike some other campaigns that are so far only financially successful, as the treatment itself takes time, Angela went through the most difficult stage - the surgery - and successfully recovered.
These stories motivate me to believe even more that every timely help - small or large - can change someone's life.
Do you sense a difference in the mentality of Macedonian donors compared to those from other countries?
You are an extremely empathetic people - both stories above, as well as their development, are proof of this. The unity with which you came together for these campaigns shows how strongly developed empathy and sharing are in your society.
Have you encountered people who have approached you and your platform with suspicion? How do you react to that?
Oh, of course! No one welcomes me with open arms, nor the platform. People are always skeptical, sometimes even negatively inclined. But I understand them completely - and even encourage them to be skeptical. This only motivates me even more to prove myself every day - both as a professional and the platform as a secure and transparent "partner." My goal is to change people's attitude and mindset - from doubt to trust, from skepticism to positive change and action.
What are the most common fears and concerns of donors? How does your platform overcome them?
One of the biggest fears of donors is whether the collected funds are in safe hands and whether they could be stolen? Who is behind the platform and is it real? We overcome these doubts through full accountability and transparency. The website clearly shows how much money has been raised, how many active campaigns there are, and how donations are distributed. Donors are informed and can make an informed decision. Over the years, we have proven our reliability, and trust in us grows precisely because of this. Furthermore, for even greater security, for medical campaigns, we transfer donations directly to hospitals. Our employee contacts the medical institution, confirms the bank account, and verifies the presence of the specific patient. This ensures that the funds reach exactly where they are needed.
To conclude the interview, what would you wish our readers?
I wish them health, inspiration, and the right motivation! Let them not forget that "Every cause is worthwhile" - it is just waiting for its suitable donor, and that could be them!