How do you build a fundraising platform that today helps channel millions of euros to people in need? Pavel Andreev, founder of PavelAndreev.ORG, answered that question during the MoitePari.bg Forum in Varna, Bulgaria, where he shared the story behind the platform's creation, its growth, and the principles that continue to shape its development.
Rather than opening with figures and milestones, Andreev took the audience back to the years when he worked as a civil engineer and organized charitable initiatives in his spare time. At that point, he said, he had no intention of creating a fundraising platform or launching a technology social enterprise. His only goal was to make it easier for people to support causes they genuinely cared about.
His first initiative focused on raising funds to provide Easter food packages for elderly people. Donations were collected through phone calls with friends and acquaintances, who transferred money using various payment methods. The experience quickly revealed a practical challenge: while many people wanted to help, there was no simple, secure and convenient way to make a donation.
The next campaign came during the COVID-19 pandemic after a close friend was hospitalized. Witnessing the everyday challenges faced by medical staff inspired Andreev to organize a fundraiser for bed linen and essential supplies for the hospital. Once again, every step of the process—from collecting donations to purchasing and delivering the supplies—was handled manually. These early experiences gradually led to the realization that charitable initiatives needed technology capable of making fundraising faster, more transparent and more accessible.
The first version of the platform was never intended for the general public. Its original purpose was simply to help Andreev's friends donate more easily by offering multiple payment options. Before long, however, other people began reaching out for assistance with their own fundraising campaigns. What had started as a side project soon required more and more time, eventually becoming impossible to balance alongside a full-time career.
During the discussion, Andreev admitted that leaving the construction industry was not an easy decision. For nearly a year, he managed both his professional responsibilities and the growing platform, until the increasing number of campaigns and people relying on them made that approach unsustainable. That was the moment he decided to dedicate himself entirely to the development of PavelAndreev.ORG.
One of the topics that attracted the greatest interest from the audience was trust. According to Andreev, he understood from the very beginning that donors need to know what happens to their contributions. Transparency therefore became one of the platform's core principles.
Today, every fundraising campaign submitted to PavelAndreev.ORG undergoes a comprehensive verification process. More than 60% of all applications are rejected before publication because they fail to meet the platform's requirements or do not provide sufficient supporting documentation.
Andreev also explained the platform's financial model. Instead of automatically deducting a fee from every donation, PavelAndreev.ORG allows donors to decide voluntarily whether they also wish to support the platform itself. While this model is more challenging to sustain, he believes it gives every donor complete freedom to decide how their contribution is allocated.
One of the most memorable moments came during the audience discussion. A long-time donor shared that she had always declined to contribute to the platform's operating costs because she believed every euro should go directly to the fundraising campaign. After learning more about the verification process, the technology behind the platform and the work carried out by the team every day, she admitted that she now viewed that decision differently. Her honest reflection was met with warm applause from the audience.
In closing, Pavel Andreev spoke about the platform's next major objective. After successfully building fundraising communities in Bulgaria, North Macedonia, Romania and several other countries, the team is now working to strengthen local donor communities that can support campaigns within their own countries. According to him, the long-term success of a fundraising platform cannot be measured solely by the number of campaigns or the amount of money raised, but by the trust it creates between people.
His participation in the MoitePari.bg Forum offered more than the story behind PavelAndreev.ORG. It highlighted the philosophy that continues to guide the platform today—combining technology, transparency and responsible verification to make giving easier, safer and more accessible for everyone.