Articles - How to raise money for a family in need through charity online fundraising
17th May 2021

How to raise money for a family in need through charity online fundraising

When a family you know is struggling, it's natural to want to lend a hand. Maybe the family needs help when dealing with an illness or death in the family, or maybe the parent is struggling with unemployment. If you're not quite sure how to raise money for a family in need, crowdfunding allows you to quickly and easily accomplish your goal.

How to help a family in need: seven sensible tips

Raising money for a family in need is easy with our tips you'll read below, you can learn how to create a fundraising campaign that meets your fundraising goals.

1. Talk directly to the family

Reach out to the family you want to help and ask how they are handling their situation. If they talk about specific challenges, ask respectfully how possible financial support can help ease their burden.

Before launching a fundraising campaign for a family in need, be sure to ask if they are comfortable with you leading it. You'll need to tell potential donors why their contributions are vital to this family, so you'll need to find out exactly how the funds will be used by the family. Then you'll be able to explain how and why donations will help when it comes time to write your fundraising story. Ask for help from local radio stations, which do a great job in cases like this.

Check out our campaigns in the Family category .

2. Give your fundraising campaign a headline that inspires action

A fundraising campaign headline is your first chance to introduce people to the family you're helping. Include the family's last name in the headline to make it unique. Also, consider including the word "family" and a modifier word that helps explain the situation or type of help needed. For example, "Help Ivan's family buy a new car."

Try to create a headline that is simple, sparks interest, and inspires people to take action.

3. Write a compelling fundraising story

The fundraising campaign story is your opportunity to introduce the family to potential donors and explain how their financial contributions would make a difference. Writing a compelling fundraising story is one of the best ways to help families in need. A few tips to keep in mind when helping families through crowdfunding:

  • Explain your relationship with the family so there is no confusion among donors about why you are managing their fundraising campaign.
  • It may not be clear to others how to help the family in crisis. Besides monetary donations, are there other ways people can contribute? List them too.
  • Provide a breakdown of how donations will be used. They will be more likely to donate when they understand how the funds will help.
  • The length of the fundraising description affects donations, so be sure to write more than 400 words.
  • Be sure to ask the family for feedback when they read the story before you share it.

4. Add photos and/or videos

Everyone loves a good story - and every good story needs compelling images and videos to complete it. Photos and videos that make an emotional impact help donors connect with the family and its needs and offer more clarity about their situation. Ask the family if they are comfortable sharing a few photos to help add a visual element to your fundraising story.

5. Reach out to close friends and family first

The first few days are critical and can greatly impact the success of your fundraising in the long run. First, share your fundraising with a few close friends and ask for their feedback. Since people are more likely to donate to a fundraising campaign if they see that others have already donated, it's a good idea to secure a few solid donations before massively spreading the fundraising campaign across social networks.

Another way to bring in donations right away is to send personal fundraising letters to those closest to the family. If you need help getting the right words out, take advantage of fundraising email templates.

6. Create a plan to share

Sharing your fundraising campaign over and over again is a huge part of any fundraising plan. Once you gain some initial momentum, you'll want to share your fundraiser with everyone you know.

  • Spread the campaign across every social media platform where you're active, like Facebook, Twitter, and Instagram.
  • Regularly post messages inviting others to donate to the family.
  • Always include your fundraising link and ask people to share it with their contacts as well.
  • If a Facebook donor has donated, "tag" them in a thank you post to publicly show your gratitude.

Check out our other articles related to spreading the word about your campaign:

7. Organize a fundraising event

When it comes to fundraising without social media, organizing a fundraising event is a fantastic way to spread the word about your cause. From endless walks to free car washes, there are countless fundraising ideas to bring the community together for a family in need.

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Start helping families in need today

All it takes to touch someone's life is for one person to step up and take action. Fortunately, it doesn't take hours of work or elaborate plans to make a difference. You can create a charity fundraising campaign through PavelAndreev.ORG in minutes and start raising money right away. Contact me to set up the best campaign for you!

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