Successful fundraising starts with honest, courageous storytelling - and compelling stories turn passive visitors into active givers and sharers. Does your story prompt people to make donations? Could it be sharper or more compelling? The stronger your story and the more effectively you tell it, the more successful your fundraising will be. Telling an effective story in a fundraising context presents unique challenges. 1. Get inspiration from...
Organizing a charity campaign (crowdfunding) has been around for a long time in different cultures and under different names. In African and Caribbean communities, there are circles for saving money and donations called sou-sou . Temples of worship may start collecting food for victims of an accident. Nowadays, the Internet helps people raise funds for medical care, charities, necessities , training and education, animal rescue , and other cau...
Sharing your fundraising campaign on social media is key to getting the word out about your cause. One key way to raise awareness and sharing is through the use of a fundraising hashtag. With a unique hashtag, social media users can easily follow your story and donate when it resonates with them. These four tips can help you create a hashtag that will attract others to your cause and increase donations. Four tips for creating a winning hashtag...
Do you have a restaurant or coffee shop that serves as your home away from home? A bookstore that might as well have your name emblazoned on the armchair? It's not just you: people like to find a place where they feel good, and stick with it. So when your favorite small business is facing closing its doors, it's time to take action. Check out our small business survival strategies. Why are local businesses so important? As of 2016, over 51% of...