9th December 2022

How to create a fundraising hashtag that inspires donations

Sharing your fundraising campaign on social media is key to getting the word out about your cause. One key way to raise awareness and sharing is through the use of a fundraising hashtag. With a unique hashtag, social media users can easily follow your story and donate when it resonates with them. These four tips can help you create a hashtag that will attract others to your cause and increase donations.

Four tips for creating a winning hashtag

Hashtags and social mediago hand in hand - it's almost impossible to have one without the other. Since using social media to promote your fundraising campaign is one of the best ways to increase donations, understanding hashtags is crucial. Not sure how to create a compelling hashtag? Check out the tips below.

1. Choose the right platform

You'll want to post content with your hashtag on the platform where the majority of your audience is active. Most major social media platforms support hashtags. For example, Twitter allows you to search hashtags in many different ways, including "top" hashtags that are the most popular or relevant. You may also see a specific hashtag used only by people you follow. Other platforms like Instagram, Facebook , and Pinterest also support hashtags, so choose the platforms that make sense for your fundraising efforts.

2. Start brainstorming

Once you've found the perfect platform, think of some creative ideas for your hashtag. It's a good idea to think of a fundraising headline , which includes your hashtag so that it catches people's attention right away. Think of words that you definitely want to include to make your hashtag unique and easy to understand. Your hashtag should be short - a few words or a short phrase, but don't compose a complex sentence.

Also keep in mind the characters that are put into hashtags. Numbers and capital letters are recommended, but symbols and punctuation marks are not.

3. Research your hashtag

Once you've chosen a few hashtag options, research across platforms to see if they've been used before. This will help you determine the right hashtag for your fundraising campaign. Make sure you choose a hashtag that hasn't been used before because you don't want to disrupt other fundraising campaigns or confuse potential donors.

4. Promote your cause

Once you've launched your fundraising campaign and created a hashtag, let the promotion begin. Be consistent when using your new hashtag in all of your posts, and even experiment with your posts by adding images and videos to entice your audience. And don't forget to use the hashtag once or twice in your fundraising story.

You can also inspire your friends to use the same hashtag when they share your fundraising campaign and story. A little help from your online community helps a lot.

These recommendations from Pavel Andreev will help you run a successful fundraising campaign.

Check out all the campaigns on PavelAndreev.ORG or start your own.

Start raising more money with a hashtag

Creating a hashtag is a unique way to tell your story and reach more people on social networks. Not only can a hashtag help more people read your story and help you get more donations, but using one can bring your crowdfunding efforts to life.

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