22nd January 2026

🧭 Clearer navigation, new Discover and a cleaner design

Over the past weeks, we have been working with a clear focus on one thing: making the platform clearer, more convenient and more transparent – both for people and for search engines.

Here is what is already live 👇

1️⃣ Completely new navigation (desktop and mobile)

We simplified the main menu to make it more logical and easier to use.

What’s changing:

• The Campaigns menu now leads to a Categories submenu, which opens the new Discover page.
  👉 Instead of 10 categories in the menu – one clear structure.

• This is a deliberate decision and part of our global SEO strategy – better indexing and clearer thematic clusters for Google.

• We created a separate Information section, which includes:

  • Help Center

  • Frequently Asked Questions

  • How it works

  • Fees

  • Codes of Ethics for donors and beneficiaries

  • Country restrictions for campaigns

This information is no longer hidden in the footer. Transparency should be visible.

• In the desktop navigation, the Newsroom now has a separate button.
  Because good news, successful stories and accountability should be just one click away.

2️⃣ New Discover page + new design for category pages

We built a completely new Discover page, bringing all categories together in one place.

The result:

• Easier orientation for users

• Better structure for Google

• A solid foundation for global platform scaling

The same new design is now applied to all category pages.

3️⃣ Cleaner color palette and focus on what matters most

We started a gradual change of the color palette:

• Main colors: white and very light grey

• Less visual noise

• More space

The goal is clear:
to bring people and their stories to the foreground – photos of beneficiaries, successful campaigns in the newsroom and the donation process itself.

This is the heart of the platform.

👉 More simplifications are coming. Including a completely new campaign page design – simpler, more beautiful and more functional.

We are working step by step, but in one direction:
more clarity, more trust and a better experience for everyone who donates or starts a campaign.