Pavel Andreev

Pavel Andreev is a social entrepreneur, philanthropist and founder (CEO) of the global fundraising platform PavelAndreev.ORG.

• Published     2026-04-24
• Updated     2026-04-24
• 5

PavelAndreev.ORG Launches New Design: Less Interface, More Meaning

Over the past few years, thousands of people have turned to PavelAndreev.ORG to ask for help — or to give it.

From all these campaigns, one thing became clear: in the moments that matter most, people need clarity, speed, and simple, effective action.

This week, we are launching a complete redesign of campaign pages — the most important space on the platform. These changes go far beyond visuals. They are built to make donating easier and to help stories be heard more clearly.

Less Interface. More Meaning.

The new design is stripped down to the essentials.

We removed unnecessary boxes, visual clutter, and distracting elements. What remains is what truly matters: the story, the images, and the place where the donation happens.

The result is a page where nothing stands between a person in need and the person willing to help.

Faster Donations When Every Second Matters

One of the most important improvements is in the donation process itself.

We are introducing preset donation amounts — €20, €50, €100, and €200. With a single click, donors can choose an amount and move forward without hesitation or delay.

Of course, anyone can still enter a custom amount. But for those who want to act quickly, the process is now significantly faster.

This may seem like a small change, but it has a meaningful impact. Our data shows that the average donation on the platform falls between €20 and €50. These preset options not only speed up decisions, but also provide a natural reference point — often leading to higher contributions.

For donors, this means easier decisions.
For campaigns, it means faster results.

A Gallery That Shows What Matters

We also improved how images are displayed.

Previously, important visual details were sometimes hidden behind interface elements. The new image slider is designed to maximize visibility, while the campaign category has been moved lower on the page — where it no longer distracts from the story.

This is intentional.

People don’t donate because of a category.
They donate because of a story.

Better Visibility Beyond the Platform

At the bottom of each page, we’ve added new components designed to improve visibility in Google Discover.

This means campaigns can now reach more people — not only those actively looking to help, but also those who are just discovering causes for the first time.

For campaign creators, this is an additional opportunity.
For donors, it’s a chance to find a cause they might have otherwise missed.

Updated Pages for Better Everyday Use

The redesign extends beyond campaign pages.

We’ve also updated the news section, individual articles, and the donors page — all aligned within a cleaner, lighter, and more intuitive interface.

The goal is simple: easier navigation and a better understanding of the content.

What This Means for You

If you are creating a campaign, you will be more visible, more understandable, and easier to support.

If you are donating, you will reach your decision faster and help more easily.

If you are simply reading stories, you will feel them more deeply.

In the end, this is not just a redesign.

It is another step toward shortening the path between the need for help and the act of giving it — especially when time matters most.

Because when that path is shorter, help arrives on time.