Sharing a heartfelt and personal fundraising story isn't always easy, but it's the first step to getting the donations you may really need. Compelling stories turn passive visitors or readers into active donors who will then share your fundraising with others. Need help getting more people involved? Even if you don't think of yourself as a writer, this guide will teach you how to describe your story and run it as a campaign on PavelAndreev.ORG in a way that makes people want to support your cause.
When learning how to tell and describe your story, you can keep the tips below in mind. Remember that writing a good fundraising story can help you quickly raise the money you need and reach your goals.
As you consider these stories, ask yourself the following questions:
The title of your charity fundraising campaign is critically important. As with the title of a book or movie, it can draw people in or turn them off. The title of your fundraising page is the first thing people see on social media. Don't worry if you can't immediately come up with the perfect title. You can choose a temporary title and edit it later.
The headline you choose should include your name or the beneficiary's name and highlight the main challenge you or the beneficiary is facing.
Example: "Help _____ beat an insidious disease!"
Start with a sentence that introduces yourself and the "main characters" of your story. Give readers or potential donors the most important information first.
Whether your role as a parent, entrepreneur, environmentalist, or cancer survivor, what made you start this fundraiser? For now, keep this brief introductory information brief - you can always add more context if it becomes relevant later.
Example: my name is _____ and I spent my life _____.
When writing your campaign, start by identifying the elements you need to tell fully in your fundraising story. Note which details you have and which you may need to find or develop. Make a list of existing photos and videos and ones you could create. What details will bring your story to life?
Your story should answer the basic questions any reader would have: who, what, where, when, why, and how. Answer questions such as:
Example: these donations will help me _____ with _____.
If you've tried other solutions before crowdfunding, it might be a good idea to share what you've done so far. Answer questions like:
1. How have you or your loved ones tried to overcome the challenge presented to you?
2. What obstacles have you faced and how have they changed you as a person?
Use this opportunity to describe the effect of your struggle on your family, your local community, or society as a whole. Describe everything in detail. It is very important that readers know everything.
Example: When _____ happened, we made the choice of ______. And then ______.
What event prompted you to take action and start a crowdfunding campaign? Whether that moment happened in a doctor's office or at the kitchen table, sum it up in a sentence or two.
Example: When _____ happened, we realized we needed help from our community.
This is the main question on a potential donor's mind and the most important question your story should answer. We often turn to crowdfunding after a tragedy, whether our own or someone else's. In these situations, telling someone's story requires courage and honesty.
Here are a few questions to keep in mind when writing your fundraising story:
Write your story with these elements in mind, then add supporting details to connect the dots. Once you've done this, step back and check that each part of your story is working hard enough for your cause. Remember not to make your story too long - the length of your fundraising description should be between 3-5 paragraphs, usually ideal.
Take a few minutes to write down how you feel about your cause. What are the most accurate and heartfelt words you can use to describe the need for help? Then look at the fundraising description - are these words clearly included in your story? Look at your story from the perspective of potential donors.
Read your story out loud to see how it sounds. In addition, ask trusted friends for honest feedback. You can ask friends questions like:
1. Does it sound like you're telling the story to a friend?
2. Are there moments where it feels awkward or there is not enough information?
3. What parts inspire readers to the point of caring and making a donation?
4. Would you be personally inspired to share this story?
One option to consider is to tell your story in sections with subheadings - just as this post is presented. This approach can make it easier for people to understand and absorb information.
When you're happy with the results, review your story a few more times, removing errors. If you have someone in your life with strong editing or proofreading skills, ask them to review your story and make sure it's the best it can be.
Writing regular updates is one of our best fundraising tips. As long as you post updates, you're bringing donors into an unfolding story. And when potential donors see that, it inspires them to become part of the story as it unfolds.
We see a direct correlation between the frequency of updates and the amount of money people raise. Update your campaign frequently. In your updates, share good news as well as difficulties, and do this as often as you would let a close friend know.
Check out our articles related to spreading the word about your campaign on social media:
Photos and videos not only make your story more personal, they also help other people share and tell your story. Include photos and video in every update you post for donors.
These recommendations from Pavel Andreev will help you run a successful fundraising campaign. You can quickly and easily organize a fundraiser on PavelAndreev.ORG.
And in our help center you can see What are the conditions for starting a campaign?
Always be honest. Authenticity invites people to care enough to lend a hand. By telling your crowdfunding story with clarity and heart, you inspire compassion. Don't be afraid to be vulnerable when sharing details. Help people understand how much their donations are helping. Are you ready to tell your story? Contact me to start your campaign now!
Everyone can be a philanthropist and be more effective in making a difference. Here's how. A philanthropist is a person who donates time, money, experience, skills or talent to help create a better world. Anyone can be a philanthropist, regardless of status or net worth. What is philanthropy? The Greek playwright Aeschylus coined the term philanthropy in the 5th century B.C. It meant "love of mankind." Today, philanthropy means generosity in a...
If your main goal is simply to get your book printed, using free self-publishing platforms may be the right decision. The writing itself is the biggest reward for many people, and getting published may be just a formality. However, if you want to sell your book and reach a wide audience, you need to invest in professional services.Without them, it's hard to compete with traditionally published books. Factors such as professional editing, cover gr...
A fundraising letter is a simple way to take your online fundraising campaign to the next level. Writing an appeal to your friends and family members can bring in new, recurring donations and, most importantly, help everyone better understand why your fundraising cause is important to you. But before you put pen to paper or fingers to keyboard and send the letter, it's a good idea to take your time and read up on the best ways to write a fundrai...
As Bulgaria's housing crisis continues to worsen and prices get higher, despite the pandemic of COVID-19, more individuals and families are facing financial instability and homelessness. In fact, over 500 000 people are homeless in Bulgaria, and there are no official statistics on this. In this article you will learn how helping homeless people in your city is possible and you can really make a difference for someone. Frightening facts about hom...
EN
Български
Română
Македонски
Türkçe
Polski
Deutsch
Español
