Do you have a charity event on the horizon? Whether you've started selling tickets or are still in the early planning stages, it's a good idea to think about how to get the word out and promote it. If your organization doesn't know how to promote a nonprofit event, this guide lists seven ideas to set you on the path to success.
Knowing how to start a charity event is just one piece of the puzzle. Much of the hard work begins once you've finalized the details of your event and are ready to pique people's interest. So how do you spread the word and promote your event? Below, we offer seven tips.
Typically, events with longer names get lost in the shuffle. One reason for this may be that many people will view it via their mobile device, and longer titles usually won't look good on smaller screens. Try to keep your headline short and clear so that at a glance readers understand the type of event you are promoting.
Hashtags are more than just fun ways to play on words. When used effectively, they can be a powerful tool when it comes to promoting nonprofit events. They can also engage your supporters and encourage them to share with their friends and help new audiences discover your cause.
Think about the theme of your event and come up with a hashtag that is unique and memorable. Then encourage supporters to use it when they share your campaign. Add it to your social profile bio during the event and also commit to including it in any promotional material you send out.
No matter what stage you're at with your event planning, if you have a solid grasp on your social media strategy, it can help raise awareness, raise more money, and attract more attendees to your event.
Want to make sure your social media accounts are ready for the potential influx of new supporters? Double-check the bios of all your social accounts to make sure they are up-to-date and contain a great description of your organization's mission. Be sure to highlight the value your supporters will receive from supporting your cause.
When deciding what to post, be sure to think about where you want to post. Some social platforms are better suited than others for certain types of content:
- Instagram - A great platform for video and images. Create stories to link to event details and use shorter event descriptions. Encourage your followers to get more information by visiting your event page.
- Twitter - Promote your #hashtag and give quick updates and links to local charity events to create a sense of excitement. Short and sweet content works best here.
- Facebook - Share event updates, create graphic images and target specific subsets of your followers. Longer content is more tolerable on Facebook, so share event details and be sure to include links to your event landing page.
- Snapchat - Use short videos with fun graphic elements to create engagement around your event. Create your own filter or lens for attendees to use before and during your event.
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Promote your event in stages. If you've just started planning, start with an event teaser as a countdown or announcement of the event date. Then move on to early ticket opportunities, VIP discounts, or early sign-ups.
Check out our article and learn how to promote a nonprofit event for maximum success
It takes a lot of hands and a lot of hard work to put on a successful charity event. Show supporters some behind-the-scenes footage to create excitement. Be authentic!
To exponentially increase the number of people viewing your event details, ask hosts, board members, special guests and sponsors to promote your content on their social networks. Getting promoted posts and advertising from these potential new audiences can help increase awareness and attendees to your event.
Create videos, graphics, photos, updates and more for attendees to share on their social media channels. This gives your supporters an opportunity to share with their network of friends and explain why your nonprofit means so much to them. While it may seem like a small step, sharing to your own network can raise the level of awareness for your cause and attract new supporters and attendees.
Also check out our Spartan For A Brighter Future campaign .
This campaign brings together enthusiasts to take part in a Spartan10km race in France for a better future for people facing a serious diagnosis.
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And in our Help Center you can see What are the conditions for starting a campaign?
There are countless decisions to make when deciding how to organize a charity event. Fortunately, PavelAndreev.ORG makes the promotional aspect simple for you. The fundraising platform offers the tools for all your fundraising needs. If you are ready to activate your efforts for your cause, then contact me and let's get your campaign started now!
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