The success of a donation campaign depends on many factors. One of them is the right choice of partner. In the face of thePavel Andreev Foundation, you should be sure that you have an extremely serious and responsible partner by your side, who will give you full support in every situation. You can turn for help or assistance to the team behind the platform at any time. Don't be embarrassed by anything and ask about anything that interests you. They are responsive young people whose mission is to help people and it is not by chance that they are part of the Pavel Andreev Foundation.
The purpose of this article is to give you key tips and guidelines to improve the campaign's performance not only on the platform, but beyond.
If you have not yet added your campaign to the PavelAndreev.ORG donation platform, we encourage you to do so. The site offers a clean design and has easy navigation that will allow you to quickly navigate and create your campaign. In addition, the charity site is well known enough already and is regularly visited by people who can and want to donate. So, you'll reach a new audience that could give your campaign the boost it needs.
Setting up a campaign is an extremely easy task that you shouldn't struggle with. Follow the guidelines and if you do experience any difficulties - contact the team behind the platform to help you get your campaign off the ground. Read the PavelAndreev.ORG Terms and Conditions beforehand and comply with them.
One of the most common mistakes people make when adding a campaign to a charitywebsite is choosing the wrong category. In most cases the administrators will take care and add it to the correct section, but a mistake like this can cost you a lot. Such as not reaching the right target audience, which is the idea of dividing campaigns according to their purpose. On PavelAndreev.ORG this section is called "Causes" and it contains the following subcategories:
- Treatment, medicine and rehabilitation
- Children and youth
- Art, Culture and Society
- Animals
- Urban Environment and Construction
- Family
- Holidays and Events
- Refugees and Migrants
- Sport
The inspiring story behind your intentions, and the foundation on which your giving campaign goals are based, is the driving force that will attract donors and volunteers. Tell what made you want to launch your charity campaign and do it in the most compelling way possible. Be sincere and you will gain people's trust by doing so. Explain to them what the real situation is, how it came about and what needs to be done to resolve the problem. Touch their hearts with words and explain how good it feels to help and how it feels to be part of such a cause.
A picture says more than 1000 words - a cliché, but painfully true! Pictures can be much more impactful than any narrative. Even sometimes just one photo is enough to touch the hearts of us all. So, pay special attention to this part of your preparation when you publish and distribute your campaign on the web. It can be the key to success and spark a wave of shares and comments!
We've already addressed the fact that you need to share an inspiring and heartfelt story that shares your reasons for creating the campaign and the goals you've set. But don't go into unnecessary detail and verbiage! Be short and clear. Don't dilute your campaign and create an unambiguous message. It would also be nice to have your own slogan or even ahashtag to differentiate yourself from other campaigns.
It's a good idea to create your own online community that's directly related to your campaign or just made up of people who want to help. Creating such a community could be on Facebook or another place (and why not both?) where you could communicate with your supporters. Depending on your goals, choose what would be the best option: creating a FB group or page; creating your own website or other channel. Do NOT limit yourself to using only one platform! The more mass you achieve - the better! It will instantly show in the results you achieve!
Check out our guide: 10 ideas on how to promote a donation campaign on Facebook
The Pavel Andreev charity platform provides real-time information about the funds that have been deposited into thedonation campaign accounts . At any moment you can check the amount and how much is still left to meet the final goal. Also visible is information about each donation - the donor's name and the amount they have given. The site allows donors to keep their anonymity and not have their names displayed if they wish.
However, the most important clarification to make is that unlike almost all other charitywebsites, PavelAndreev.ORG does NOT deduct a percentage of donations in the form of a commission for the platform's needs for 5 out of 6 payment methods (only the transaction fee is dropped)! Each donor chooses whether and with how much to support the platform in a separate amount. Regarding the disbursement of funds raised - read the Terms and Conditions on the website. There it describes how things happen and what documents are needed for the disbursement of funds for treatment and rehabilitation.
Take a look at this resource: 100% transparency of donations to charity campaigns on the PavelAndreev.ORG platform
Always keep in touch with your supporters! Make them feel part of the campaign and get excited about what's happening with it. Don't lose them after they have played their role asdonors, but keep in touch with them. Let them know how the campaign is going: how much money has been raised and how much more is needed; what other help is needed; what has happened and what has been done so far and a number of other seemingly unimportant things, but it is through them that you will build the bridge of trust and turn "casual donors" into your "supporters" and some will even volunteer if the campaign allows it. People love to do good and everyone loves movies with a happy ending...
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