The most important things you need to know about organizing a donation campaign

While it's extremely easy to start a donation campaignnowadays, you should know that things are not as simple as they may seem. Many charitywebsites and foundations make it possible to start your own campaign with just a few clicks. However, we need to emphasize the word "launch". And then?

For acharity campaign tobe successful , it doesn't have to be just creating a Facebook page or posting to a few groups. It takes serious and responsible work, usually backed by a team of people with extensive experience of organising charity campaigns who know what to do and how to do it to get maximum results. Such asPavel Andreev' s team , who over the years have managed to earn a name as a trusted partner to any person or organisation that needs help with their charity campaign! On the PavelAndreev.ORG platform you will find numerous successfully completed campaigns where you can follow every step of the fundraising and use of the funds raised. The team behind the foundation strictly controls the funds raised and ensures that they will be used for their intended purpose. In real time, you can track how much money has been raised so far and how much is left to successfully complete the campaign.

Pavel Andreev's team is available at any time and rest assured they will assist you instantly with any questions or help you need if you call on them.

As we have already noted, organizing a donation campaign requires not only willingness, but also a lot of time and effort to achieve the best results. In the next few lines, we'll share with you the most important things to know when organizing a donation campaign. The information you will receive is first-person and will surely prepare you for what lies ahead.

WHAT YOU NEED TO KNOW BEFORE STARTING AN ONLINE CHARITY CAMPAIGN

To post your donation campaign on a site, first read its Terms and Conditions. Everything you need is described there. If you have any questions, contact the team behind the organisation. You will normally be asked for documents to confirm the legitimacy of the campaign and its credibility. Rest assured that if there is anything additional, the platform will contact you to clarify the details. Before you launch your campaign, clearly define its goals and set a deadline for its completion. We advise you not to set "grand goals" and long deadlines that can kill the enthusiasm of the campaign and hinder its development.

Share an inspiring story

Your goal is to get the attention of as many people as possible and get them to open their hearts. The easiest way to do this is by being honest and letting them in. Prepare your story and attach quality photos and video material to it . Remember that 1 picture says a lot more than 1000 words and it is this picture that can be the key to success for a donation campaign. Depending on the goal and type of your campaign, choose the most relevant and appropriate way to share your story and get more people involved. It should be structured as follows:

Start with a short appeal and share about the problem/cause. Explain why it is important to you and what its purpose is. Be concise and comprehensive. Avoid information that is not essential. No one likes to read "novels" on social media. At the endof the post, share how you can donate and link to your campaign. And most importantly, express your hope and gratitude with a few words!

Use social networks correctly

Make the most of the opportunities that social networks offer. Don't limit yourself to just creating a post on your profile. Thisis the time to note that when you create a post for a charity campaign, make sure you make it "public" so that it can be shared freely not only by your friends, but also by everyone else. Otherwise, you will limit it and thus seriously reduce its visibility. Create a campaign group and/or page where you can share the progress of the campaign and post a "report" on how the funds raised have been spent. This is essential as it will gain the trust of your donors and those who are still hesitant to get involved in your charitable cause. If your campaign is on the PavelAndreev.ORG platform - take the opportunity to post news about your campaign.

Now you need to move on to spreading the campaign on social networks. Contact celebrities and influencers who could make your campaign viral by sharing it on their profiles. Share in groups and invite your friends and supporters to do the same. The more people who share it, the greater the chance of success. Plus, doing so boosts the campaign's credibility and confirms that it's real and not a scam attempt.

Use all of the popular social networks in the country and don't just focus on Facebook. It's important to reach as many people as possible, but refrain from spammy posts that could negatively impact the campaign.

Check out our guide with 10 ideas on how to promote your charity campaign on Facebook.

How, Where and When we'll receive the funds raised by the campaign

It's important to know that the bank transfer of the money raised by a donation campaign takes anywhere from one to several business days, depending on the Terms and Conditions of the site where the campaign was set up. Here is the time to note that the donation is reflected immediately in the platform, but the transfer of the amount itself takes some time. The funds can be transferred to the organization's donation account or to a provider of your choice. This is the time to point out that for fundraising for medical treatment or any similar campaign, there are special requirements regarding the receipt and spending of the received amounts, which you should inform yourself about in advance and carefully read the contract you sign with the bank you choose to open a donation account!

DON'T JUST BE ONLINE

Remember that there are also workable fundraisingpractices for a donation campaign outside of the virtual space. Also consider promoting your cause in a real setting. Depending on the goal of your campaign, choose a relevant way to help raise funds. Be it by organising a themed event - a concert/ bazaar/ exhibition or something else. Place donation boxes wherever you can. Contact people directly and convince them that their participation is not unimportant. Give them a piece of your energy and never underestimate the power of words!