10th April 2021
Charity fundraising on your birthday
Setting up a birthday fundraising campaign is a popular way to contribute to a good cause or charity you care about, and right on your special day. For example, when you choose a cause or non-profit organization that you want to raise money for, ask your friends and family members to forgo birthday presents and instead donate to your charity. If you want to shake things up this year, this article offers birthday fundraising ideas and explains how to donate to charity so everyone can celebrate with you.
How do you set up a birthday fundraising campaign?
These tips will give you ideas on how to start a birthday fundraising campaign that will set you on the path to success - from writing the perfect fundraising story to turning to your network for support.
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Make your birthday the fundraising deadline
Deadlines are "ticking clocks" that inspire donors to respond faster. Fundraising during a birthday creates a natural deadline that prompts people to donate, and also empowers you to subtly remind people to make a donation to your chosen charity. In birthday fundraising, you can set the deadline to be the date of your birthday or the day after.
Tip: Start your birthday fundraiser a few weeks before your actual birthday to give people enough time to see it and donate!
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Include others in your story
A birthday or other special date creates a natural opportunity for storytelling, and telling the story of your fundraising campaign is an important part of crowdfunding. Your story should answer the basic questions any reader would ask: who, what, where, when, why and how. In addition, you should give your fundraising campaign a catchy headline that will grab readers' attention. If you've decided to raise money for a specific charity or nonprofit, explain to potential donors why your chosen organization is so important to you. Take the opportunity to inform your readers about the charity or cause you are fundraising for.
Also be sure to answer these questions in your fundraising story:
- What will the funds be used for?
- How are you connected to the cause?
- Why is the charity or cause special to you?
- When it comes to fundraising, the why question is especially important - why does the recipient or organization need this donation?
Remember, adding images and videos to your fundraising can also help readers engage with your story and want to learn more.
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Use social media to spread your message
To get the most out of your birthday fundraiser, take advantage of all the tools social media has to offer. If you're consistent in sharing your fundraising campaign, you'll be able to turn social followers into donors.
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Make a specific ask of your supporters
People are often more willing to donate funds if you ask for a specific amount. Why not ask everyone to give up their daily coffee on your birthday and instead donate £3-4 to your cause? These types of very specific requests give people the opportunity to donate a reasonable amount without having to think about whether to donate.
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Don't forget to share offline
To get as much exposure as possible, you'll need to shift your sharing strategy beyond Facebook messages and posts. Fundraising without social media may mean emailing your contacts, texting or talking to people face-to-face about your cause.
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Why not fund other important dates too?
You can borrow the idea of starting a fundraiser tied to a special date - your birthday - and fundraise for other important dates. Think about any anniversaries, memorials, or other dates in your personal life that might have a significant connection to your charitable cause.
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Planning a birthday party that is also used as a fundraising event
Who doesn't love a birthday party? And when it's also for a good cause or nonprofit organization, there are even more reasons to celebrate. A birthday party fundraising event serves several purposes - it helps you raise money for your cause, bring communities together for a common goal, and spread the word about your cause in a unique way. Meeting your friends and family face-to-face in a casual setting also gives you an opportunity to ask for support in a non-pressured way.
Check out all the campaigns on PavelAndreev.ORG or start your own.
Let's put a specific date on our fundraising campaign
Creating a birthday fundraising campaign is a special opportunity to bring people together to achieve a common goal. What better way to bring people together than a birthday or other special date? PavelAndreev.ORG makes it easy to reach your goals faster with an easy fundraising platform. Contact me and let's launch your campaign now!
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