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What is Generous Tuesday? Charity campaign to raise funds for Generous Tuesday through the PavelAndreev.ORG platform
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4 easy steps to create an effective Generous Tuesday email
Generous Tuesday is a tremendous opportunity for any nonprofit, but without proper planning, it can be another failed fundraiser. One aspect of this event that can't be overlooked is creating a proper email for the event. Without a clear strategy for your email campaign, you could be wasting time, money or missing out on donations. To prevent losing this important opportunity, start implementing a plan that helps you reach your Giving Tuesday fun...
How to keep donors after the Generous Tuesday campaign ends
Since its inception in 2012, the Generous Tuesday campaigns have raised more each year - the total in 2018 is about $400 million. The opportunity for nonprofits to benefit from Giving Tuesday is great, but what happens after Giving Tuesday? With a donor retention rate of about 45%, how can nonprofits use the springboard of this popular event to retain donors long-term? Focus on donor retention Every nonprofit knows the battle to retain donors,...