What is Generous Tuesday? Charity campaign to raise funds for Generous Tuesday through the PavelAndreev.ORG platform
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Generous Tuesday is a tremendous opportunity for any nonprofit, but without proper planning, it can be another failed fundraiser. One aspect of this event that can't be overlooked is creating a proper email for the event. Without a clear strategy for your email campaign, you could be wasting time, money or missing out on donations. To prevent losing this important opportunity, start implementing a plan that helps you reach your Giving Tuesday fun...
Since its inception in 2012, the Generous Tuesday campaigns have raised more each year - the total in 2018 is about $400 million. The opportunity for nonprofits to benefit from Giving Tuesday is great, but what happens after Giving Tuesday? With a donor retention rate of about 45%, how can nonprofits use the springboard of this popular event to retain donors long-term? Focus on donor retention Every nonprofit knows the battle to retain donors,...
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